TEFAF, The App

Editorial Staff Magazine


The future of the art fair catalogue has arrived… and it is a TEFAF app for a smart phone.  At yesterday’s by invitation only preview for the European Fine Art Fair in Maasstricht, the most coveted accessory was a smart phone loaded with the new device. Interactive maps help visitors navigate their ways through the vast 265 exhibitor display. It also comes loaded with photographs of objects on offer, video clips, audio files and a curious “Try Out TEFAF” feature that lets you visualize an object in your own environment. The new app can be downloaded for free at www.tefaf.com/mobile.